Search Engine Optimization (it’s American for Search Engine Optimisation)
I’ve started jotting down some notes about SEO’ing The Surgery.
Have a look at the bottom of the “Great WordPress Installation” page. I’ll let you know how it pans out. My aim is to be the Number 1 result when someone Googles the word “technology”. (Who said I wasn’t an optimist?)
BTW Lidija Davis has got some great SEO tips and tricks on BlogWell.
What is Search Engine Optimisation? SEO is the manipulation of a webpage or blog, to increase its favourable exposure to search engines such as Google. The aim is to drive traffic to your site through organic search results, i.e., to have a good search result ranking when someone searches for keywords contained in your site.
While it’s not an exact science, there are many things which can be done to increase exposure to search engines, and just as many “bad” things which will cause search engines to switch off and look elsewhere.
Here’s a wiki on SEO. Notice I put the link under some meaningful words, not the word “here”. There’s a free tip for you!
Warning: SEO is highly addictive and will chew-up hours of web browsing, coding and time spent fiddling around in Google Webmaster Tools. Enjoy!